RESERVE MY SPOT
Back in 2008, Irene has founded the User Experience and Strategy department at Fantasy Interactive in New York, which recently she left in order to start up her own design studio.
Irene is extremely passionate about design and believe that great design is practical and human - centered at its core, and starts with breaking things down to its simplest form, the straightest line from A to B. Design can always be better, and rocking the boat is always the right thing to do.
On a typical project she is mainly responsible for translating business requirements into intuitive interactive solutions as well as developing and designing detailed wireframes that incorporate all technical, editorial, and usability specifications of the project while constantly advocating for the end- user. Frequently she’s heated debates with clients on how things can be done better.
She’s led the strategy and UX initiatives for USAToday.com, Wacom, Google, FOX.com, HTC.com, Verizon, BBC, EA, Nickelodeon, RedBull, Broadway.com, History Channel, and EA Sports. Some of those projects have been awarded FWAs, Webbys, Cannes Lions and European Design Awards, though most of those awards are in boxes collecting dust somewhere. When people who actually use these products take time out of their day to send us a thank you email, it really makes all the hard- work and long nights worth it, and she values that kind of feedback over any kind of industry award.
SKILLS:
- Interaction Design
- User Experience
- User Interface Design
- Managing/Directing team of designers
- Information Architecture
- Wireframes
- Human Computer Interaction
- Storyboarding
DATE: 9 Mar - 27 Mar, 2020
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
WHAT YOU WILL LEARN
COURSE OUTLINEABOUT IRENEBIBLIOGRAPHY
CONTENT STRATEGY
The web has made everyone a publisher – and content is a critical component of user experience. This course will explore content development as an aspect of creating user experiences, and will pay particular attention to its relationship to information architecture. Students will examine different approaches to audio, video, and especially text, exploring ways in which content can improve user experience. We will also address the basics of content management and examine how to develop a large-scale editorial strategy that can be used to guide the creation of websites with millions of pages.
IRENE PEREYRA
DATE: 9 Mar – 27 Mar, 2020
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
CONTENT STRATEGY
Session 1
Organising and Categorising Information
Session 2
Users, context and information gathering
Session 3
Competitive Analysis
Session 4
Benchmark Analysis
• Understanding the relationship among products, people, content and information
• Understanding how content relates to design
• How to make a plan for ensuring the content is adhered to throughout the UX process
• Presenting a content strategy convincingly
All rights reserved. 2017
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