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David Mikula is a creative partner that helps ambitious leaders shape the ways people experience their brands and organizations.
In the past twelve years, David has been recognized for award-winning innovations in digital and tangible products, marketing and experiences for notable brands like Nike, Microsoft, Sesame Street, NASA Jet Propulsion Lab, Wieden+Kennedy, Whole Foods Market, Foursquare, Digital Kitchen, Coca-Cola and Electronic Arts.
Being a self-taught designer, technologist and competitive gamer from the Internet's golden-age: Mikula fits into the rare category of specialists that learned, as a teenager, how crucial experiments and exploits are in helping people affect the world around them using technology.
Aside from his work, he applies his learnings through teaching and public speaking and is a contributor of the EFF and ACLU. In his spare time, Mikula plays pinball, sails and attempts to build a new internet from scratch. If you’d like to help or have a collaboration in mind, send him an email at wtf@me.com. He'd love to hear from you.
In this class, students will be exposed to practical methods of transforming an abstract concept into a tangible experience that moves an audience to action, emotion.
From the basics of storytelling to Enchanted Objects, students will learn how to apply concepts to existing and new mediums, objects, and environments —screens, realities, mobility, art, gaming. Students will become acquainted with real-world examples and guest speakers that will guide them through the difficult process of maintaining and unifying a vision from concept to production—including how to translate input from stakeholders and maneuver through competing priorities.
SKILLS:
- Creative Direction
- Concept Development
- Creative Strategy
- Art Direction
- Graphic Design
- User Interface Design
- Experience Design
- Information Architecture
- Motion Graphics
- Typography
- Digital Strategy
- Product Design
- Speculative Design
- Collaborative Innovation
- Emerging Technologies
- Integrated Advertising
DATE: 13 Mar - 31 Mar, 2017
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
Session 1-5
Fundamentals:
• Vision & POV—understand how you see the world
• Concepts—good, bad, and ugly
• Storytelling—painting mental pictures
• Translation—input, emotion, action, message
• Breakout—Divide class into pods. Receive team assignments
• Guest Speaker—Patrick Clair or Mark Bashore, Storytelling
WHAT YOU WILL LEARN
COURSE OUTLINEABOUT DAVIDBIBLIOGRAPHYHARBOUR.SPACE 
Session 6-10
Expression:
• Discipline—vision meets collaboration and agendas
• Mediums—physical, digital, virtual, mixed + environments
• Atmosphere—spatial, lighting, scale, sound
• Visual—color, motion, composition, typography
• Critique—review ideas, collaborative working session
• Guest Speaker—Gail Bichler, Design Direction
Session 11-14
Reaction:
• Interfaces—ux, input devices, ergonomics
• Feedback—haptic, materials, motion
• Play—learning curves, participatory design, attract mode
• Social—Active and passive, participants and spectators
• Guest Speaker—Eddie Lee, VR/Gaming
Session 15
Final
• Present, play, celebrate
INTERACTIVE ART DIRECTION
Interactive Art Direction is a discipline charged with unifying and maintaining a vision from concept to completion—be it a product, service, or communications. IADs play a very rewarding role within organizations and the ever-changing media landscape pushes them to be in-tune with emerging styles and technologies. Talented IADs are visual visionaries and confident collaborators that understand the social, emotional, and cultural impact of their work.
DAVID MIKULA
BY DAVID MIKULA
HARBOUR.SPACE UNIVERSITY
DATE: 10 Mar - 31 Mar, 2017
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
INTERACTIVE ART DIRECTION