CREATE NORTH STAR. Develop manifestoes, guidelines and other deliverables that ensure brand consistency

BRAND EXPERIENCES. Explore successful digital brand experiences that balance storytelling with business goals

GROUP CRITIQUE. Learn how to to present branding concepts and how to take and provide feedback on them

REFINE BRAND CONCEPTS. Polish promising brand design sketches into fleshed-out identity systems

CONCEPTING. Based on your brand guidelines, concept digital experiences that will connect with your audience

GROUP CRITIQUE. Learn how to present digital concepts and how to take and provide feedback on them

INTRODUCTION. Overview of the course and introduction to the design of modern digital brands

DEFINE THE BRAND. Create the strategic architecture of your brand by understanding why it exists, who it exists for and how it expresses itself

START A COMPANY. Concept ideas for digitally-native businesses and perform competitive research

SKETCHING. Quickly generate and evaluate branding concepts using a variety of low fidelity techniques

UX & USER FLOWS. Define your experience, interactions and desired user outcomes

ART DIRECTION. Visualise the overall look and feel of your experience and connect it back to your brand’s principles

LOOSE DESIGN. Use various visual design principles and tools to block out the fundamentals of your experience

TIGHT DESIGN. Apply brand design elements to make your experience efficient, memorable and successful

FINAL PRESENTATIONS. Demo day! Present your experiences and explain how they delight users and achieve key business goals