Marcus’s professional journey as a digital product designer and later on creative director started in Fantasy Interactive (Fantasy today) in 2005. After a number of years in Fantasy he joined the Swedish digital design agency Doberman where he spend about half a year before joining the digital creative agency North Kingdom helping brands to build digital products and immersive communication in digital media. Over the years Marcus has been working with a wide array of clients such as Disney, Lego, HM, Google, Hermes and Adidas to mention a few. He has been merging tech with art into emotional and engaging user experiences in all types of digital mediums ranging from apps, games, interactive videos and large scale media platforms to VR, AR and interactive installations, almost always using the power of storytelling as a red thread running through his designs.

In 2016 Marcus left North Kingdom joining the global education and travel company EF to push their digital envelope in their mission to send young people around the globe to learn languages and get immersed into new cultures. EFs mission is the empower a global generation of people who knows no borders and from a digital perspective the range of initiatives looks much like a merge between Airbnb, Duolingo and Lonely planet joining experiential travel with education and personal transformation.

Dive into the possibilities of the computer’s extraordinary feats in our digital age. This course is ideal for students looking to expand their control animations and processing skills, and those wanting to use a camera as the input source. We will work with Sublime Text 3 to edit code and HYPE Framework. Throughout the week, we explore efficient production techniques with a final project of a real-time, camera-driven animation.

SKILLS:

- User Experience

- Advertising

- Brand Development

Art Direction

- Integrated Marketing

- Creative Direction

- Mobile Application




DATE: 18 Jun - 22 Jun, 2018

DURATION: 1 Week

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT MARCUS
HARBOUR.SPACE 

DIGITAL STORYTELLING - THE RED THREAD

This course will teach you how to tell a compelling story in a digital, interactive space. Digital storytelling can be done in a myriad of ways with numerous techniques. In this course we will look into how to approach the art of telling a story in an interactive and emotionally engaging way. We will explore a number of tools to get from idea to execution, talk about how to collaborate across disciplines and look into how one can tell a consistent story across platforms and touchpoints. We will also build an understanding of how storytelling can be used on a more abstract level when designing user experiences.

MARCUS 
IVARSSON
RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 18 Jun – 22 Jun, 2018

DURATION:  1 Week

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

DIGITAL STORYTELLING - THE RED THREAD

Session 2

The art of being relevant - How understanding the user and what matters to them will make it or break it

Session 3

Cross platform storytelling - How can you tell a story across platforms, technologies and devices in a scattered user experience that takes place in different time slots of someone’s life

Session 4

Collaboration across disciplines - Setting up the pipeline in a context where technologists and creative professionals from all sorts of disciplines are completely reliant on each other to reach the goal

Session 1

Introduction - General introduction to the subject, narrative structure, storyboarding, creative development

All rights reserved. 2018

Harbour.Space University
Tech Heart

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Session 5

Storytelling in design - How to weave a story into, for example, a commercial transactional experience or a service application

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