SUBMIT

RESERVE MY SPOT

You are what you make.”

Héctor Ayuso makes things. Fun things. Beautiful things. Things that make your heart race, and your mind whir. And he helps others make things. Engineers, programmers, artists, photographers, craftsmen and women... Anyone with potential. Which, as far as Héctor is concerned, is anyone. In fact, this is what he’s best at. Inspiring people. Unleashing their potential.

“Together, we can make anything.”

What would happen if you brought the world’s best creative minds together, and invited them to collaborate? Not just the best designers, or the best artists, or the best potters. But every sort of artist and maker.
The answer is OFFF: a festival of creativity, involving some 20,000 people worldwide. Héctor founded OFFF in 2000, and it’s still going strong. Collaborations that began at the festival have gained international recognition. In 2011,OFFF’s title sequence won a Cannes Lion. And The Poool, a trailblazing creative magazine, launched there in 2013. As Héctor puts it: “I don’t make people more creative. I don’t teach them skills. I just unlock whatever they have inside.”

“I’m not an artist. I’m an idiot.”
Héctor has been working in the creative industries for over 20 years. Artist, filmmaker, creative director, storyteller, seeker, curator ... why put a label on it? He thinks, and he makes. Whatever the details, all Hector’s work is about creating unique experiences. He lives in Barcelona with his partner Nathalie, their greyhound Takka, and Hector’s biggest luxury: a pair of running shoes. What more do you need?

Learn and get inspired through Héctor Ayuso’s professional and personal experience on everything he has done and how he created the world’s leading creativity event OFFF. He will unlock your ideas and help you learn how to tell a story through moving images, focusing on the basics of storytelling. You will learn how to express yourself and understand the importance of telling stories, putting your ideas out there.

You will learn about the importance of visual communication and how to get yourself to be heard through sessions discussing how world’s biggest creativity event manages its online/offline communication. How to use social media? What are the top things to do to make your brand successful? How do we translate all these inspiring stories at OFFF?

In the second week of the course, a narrative task will be assigned to be delivered in third week of the course. The results of this task will be discussed at the end of the third week.

SKILLS:

Storytelling

Audiovisual Narrative

Visual communication

Creative Direction

Curate

DATE: 8 Jan–26 Jan, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

Sessions 1-5

Vision, Concept and Creativity

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT HECTOR
BIBLIOGRAPHY
HARBOUR.SPACE 

Sessions 6-10

Audiovisual Narrative and Storytelling

Sessions 11-15

Hybrid recommender systems: mixing, switching, cascading and other techniques.

EVERY REVOLUTION 
BEGINS WITH A STUPID
QUESTION

In a world led by technology and innovation, it’s necessary to maintain the value of storytelling and visual communication. We do not call it teaching because we believe in the ability of unlocking ideas you have inside of you that are waiting to be heard and seen. Find your voice and yourself, find out what you want to do, take action and execute. Put it out there.

HECTOR AYUSO

RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so. 

HARBOUR.SPACE UNIVERSITY

DATE: 08 Jan–26 Jan, 2018

DURATION: 3 Weeks 

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

EVERY 
REVOLUTION 
BEGINS WITH
A STUPID
QUESTION

NATHALIE KOUTIA

Nathalie is a freelance designer based in Barcelona. She has an endless desire to travel the world; she was raised in Jeddah, studied in Beirut, Mexico City became her true love and today she calls Barcelona her home.

She is the Communications director and Social Media manager at OFFF Festival, the most inspiring event on earth. She leads the visual communication of the Festival in Barcelona and the OFFF on Tour editions.

Her true passion is running.

Editorial and managing editor of NOSTÓS, OFFF Barcelona 2017 official book by OUTRO
Managing Editor of Archetype, OFFF Barcelona 2016 official book by Atelier
Content Manager of OFFF UNMASKED, OFFF Festival 2015 15th anniversary book by Vasava
Deputy Editor of The Poool, a magazine by Héctor Ayuso produced by OFFF Festival.

ABOUT NATHALIE
NATHALIE 
KOUTIA 

All rights reserved. 2017

Harbour.Space University
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