SUBMIT
PRACTICAL MAGIC: 
UNDERSTANDING AND
DESIGNING FOR 
HUMAN NEEDS
MIKI ASO 

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

The shift from traditional design to that of designing interconnected experiences asks designers to be able to think critically across mediums and physical locations. 

In this class students will gain practical experience in qualitative and quantitative research methodologies to uncover people’s emotions, behaviors, and aspirations to inform design decisions that can be applied to all mediums.

Students will explore ethnographic approaches, usability and testing, field immersions, secondary and analogous  research, expert consultation, and most importantly how to make sense of data to get to actionable insights that inform design.

Miki Aso is co-founder and CSO of Friends, a collaborative design and innovation company based in Brooklyn, New York. As CSO, she leads the strategy and design research practice for Friends.

Miki works alongside teams and leaders to transform the relationship between companies and people. She is constantly in search of new ways to support partners as they do things they’ve never done before and believes that design is as much facilitation as it is vision.

Her 6 years of experience spans client work from global companies and start-ups to nonprofits and government entities. This past year she’s been thrilled to work alongside healthcare innovators creating and experimenting with the future of health, as well as construction workers to co-design their jobsite experience to be one that nurtures relationships and celebrates progress.

Miki is fascinated by the weird, wild, and beautiful qualities that make us human. She loves the absurd and silly, and is on a mission to design the future we want to live in. 

Give students an understanding of the value and application of design research

• Provide an overview of a people centered design process

• Provide students with a spectrum of research methods and tools through case studies, project work, and in-field practice

• Guide students to develop their own research approach given a specific brief.

• Learn how to synthesize research into actionable insights that can be communicated with ease.

SKILLS:

- User Centered Design

- Service Design

- Design Research

- Usability Testing

- Concept Development

- Illustration

- Design Strategy

- Ethnography

- Photography


ABOUT MIKI
HARBOUR.SPACE 
WHAT YOU WILL LEARN
RESERVE MY SPOT

DATE: 29 Apr - 17 May, 2019

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

HARBOUR.SPACE UNIVERSITY

RESERVE MY SPOT

DATE: 29 Apr - 17 May, 2019

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

All rights reserved. 2018

Harbour.Space University
Tech Heart

DESIGN RESEARCH 
METHODS & PRACTICE

BIBLIOGRAPHY

The shift from traditional design to that of designing interconnected experiences asks designers to be able to think critically across mediums and physical locations. 

In this class students will gain practical experience in qualitative and quantitative research methodologies to uncover people’s emotions, behaviors, and aspirations to inform design decisions that can be applied to all mediums.

Students will explore ethnographic approaches, usability and testing, field immersions, secondary and analogous  research, expert consultation, and most importantly how to make sense of data to get to actionable insights that inform design.

BIBLIOGRAPHY
COURSE OUTLINE

Session 2

Case Studies & Design Brief

-  Friends & external projects
-  Introduce design brief
-  Form teams
-  Frame the design challenge

Session 3

Design Research Methods 1

-  Desk and secondary research
-  Teams plan research approach and begin desk research

SHOW MORE

Session 1

-  Who are Miki & David?
-  What is Friends?
-  Who are you?
-  What is Design Research?
-  Goals for the course
-  Overview of syllabus

Introductions

Session 4

Design Research Methods 2

-  Field research: observations, recruiting interviews, shadowing, cultural probes
-  Tools and methods of documentation and debrief
-  Create interview guide & begin recruiting

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