RESERVE MY SPOT
Back in 2008, Irene has founded the User Experience and Strategy department at Fantasy Interactive in New York, which recently she left in order to start up her own design studio.
Irene is extremely passionate about design and believe that great design is practical and human - centered at its core, and starts with breaking things down to its simplest form, the straightest line from A to B. Design can always be better, and rocking the boat is always the right thing to do.
On a typical project she is mainly responsible for translating business requirements into intuitive interactive solutions as well as developing and designing detailed wireframes that incorporate all technical, editorial, and usability specifications of the project while constantly advocating for the end- user. Frequently she’s heated debates with clients on how things can be done better.
She’s led the strategy and UX initiatives for USAToday.com, Wacom, Google, FOX.com, HTC.com, Verizon, BBC, EA, Nickelodeon, RedBull, Broadway.com, History Channel, and EA Sports. Some of those projects have been awarded FWAs, Webbys, Cannes Lions and European Design Awards, though most of those awards are in boxes collecting dust somewhere. When people who actually use these products take time out of their day to send us a thank you email, it really makes all the hard- work and long nights worth it, and she values that kind of feedback over any kind of industry award.
SKILLS:
- Interaction Design
- User Experience
- User Interface Design
- Managing/Directing team of designers
- Information Architecture
- Wireframes
- Human Computer Interaction
- Storyboarding
DATE: 07 Jan - 25 Jan, 2019
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
WHAT YOU WILL LEARN
COURSE OUTLINEABOUT IRENEBIBLIOGRAPHYHARBOUR.SPACE 
SKETCHING DESIGN IDEAS AND CREATING CONCEPTS
Adeptness at translating an abstract or early idea into clear and simple conceptual sketches or storyboards will help your process— you will think better and communicate more easily with others.
Most UX designers and visual designers are excellent at executing full force during the production phase, but not many are good at starting with just a brief and a blank piece of paper in order to quickly concept and execute an idea. Even fewer are good at selling their work to a group of stakeholders. Idea generation and the selling of the idea is not just something reserved for mythical Creative Directors — all designers and creative thinkers have the ability to do this well.
IRENE PEREYRA
HARBOUR.SPACE UNIVERSITY
DATE: 07 Jan – 25 Jan, 2019
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
SKETCHING DESIGN IDEAS & CREATING CONCEPTS
Session 1
Introduction to sketching - concepting
Session 2
Introduction to sketching - sketching
Session 3
Introduction to sketching – card sorting
Session 4
Introduction to sketching - labeling
• Rapid interaction sketching techniques
• Interpreting a client brief
• Utilizing group dynamics to maximize time, thinking and execution
• Crafting and synthesizing concepts
• Presenting, defending and selling your concept convincingly
• Analyzing and critiquing other’s ideas
