SUBMIT
Tech Heart
Harbour.Space University

RESERVE MY SPOT

Back in 2008, Irene has founded the User Experience and Strategy department at Fantasy Interactive in New York, which recently she left in order to start up her own design studio.

Irene is extremely passionate about design and believe that great design is practical and human - centered at its core, and starts with breaking things down to its simplest form, the straightest line from A to B. Design can always be better, and rocking the boat is always the right thing to do.

On a typical project she is mainly responsible for translating business requirements into intuitive interactive solutions as well as developing and designing detailed wireframes that incorporate all technical, editorial, and usability specifications of the project while constantly advocating for the end- user. Frequently she’s heated debates with clients on how things can be done better.

She’s led the strategy and UX initiatives for USAToday.com, Wacom, Google, FOX.com, HTC.com, Verizon, BBC, EA, Nickelodeon, RedBull, Broadway.com, History Channel, and EA Sports. Some of those projects have been awarded FWAs, Webbys, Cannes Lions and European Design Awards, though most of those awards are in boxes collecting dust somewhere. When people who actually use these products take time out of their day to send us a thank you email, it really makes all the hard- work and long nights worth it, and she values that kind of feedback over any kind of industry award.

SKILLS:

- Interaction Design

User Experience

- User Interface Design

Managing/Directing team of designers

- Information Architecture

- Wireframes

- Human Computer Interaction

- Storyboarding

DATE: 07 Jan - 25 Jan, 2019

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT IRENE
BIBLIOGRAPHY
HARBOUR.SPACE 

SKETCHING DESIGN IDEAS AND CREATING CONCEPTS

Adeptness at translating an abstract or early idea into clear and simple conceptual sketches or storyboards will help your process— you will think better and communicate more easily with others.

Most UX designers and visual designers are excellent at executing full force during the production phase, but not many are good at starting with just a brief and a blank piece of paper in order to quickly concept and execute an idea. Even fewer are good at selling their work to a group of stakeholders. Idea generation and the selling of the idea is not just something reserved for mythical Creative Directors — all designers and creative thinkers have the ability to do this well.

IRENE PEREYRA
RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 07 Jan – 25 Jan, 2019

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

SKETCHING DESIGN IDEAS & CREATING CONCEPTS

Session 1

Introduction to sketching - concepting

Session 2

Introduction to sketching - sketching

Session 3

Introduction to sketching – card sorting

Session 4

Introduction to sketching - labeling

SHOW MORE

 Rapid interaction sketching techniques

 Interpreting a client brief

 Utilizing group dynamics to maximize time, thinking and execution

 Crafting and synthesizing concepts 

 Presenting, defending and selling your concept convincingly

 Analyzing and critiquing other’s ideas

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