Ksenya Samarskaya is the founding member of Samarskaya & Partners, drafting type to push against
the limits of technology, radiate legibly on small screens, and trigger nuanced algorithms of emotion and history.
Clients and collaborators include Adobe, Apple, Best Made Co., Birnam Wood, Design MW, Font Bureau, Google, Frere-Jones, Hoefler & Co., Ideo, JaegerSloan, Light+Ladder, McCann, MCKL, Monotype, Snoop Dogg, Trollback + Co., WeWork, and YouTube.
2015-2017 AIGA/NY Board of Directors. TDC63 Judge. Communication Arts 2017 Judge. 2017 TISDC TW Judge.
• Seeing our environment, and all graphic design, with enhanced vivid detail.
• Basic understanding of the history of western type design
• Judging the appropriateness of type selections.
• A start to being able to judge the quality of existing fonts.
• An understanding of how to work with type.
SKILLS:
- Type Design
- Calligraphy
- Art Direction
- Brand Strategy
- Cyrillic Type Design
- Greek Type Design
- Latin Type Design
- Team Leadership
- Visual Design
DATE: 19 Feb - 09 Mar, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
WHAT YOU WILL LEARN
ABOUT KSENYA
BIBLIOGRAPHY
HARBOUR.SPACE
If typography is ninety-some percent of graphic design, this module is an onramp to understanding the world of type, which will set the participants well on their way to mastering the building blocks that all other visual communication is based upon.
We’ll cover type as a system; addressing issues of contrast, form, sequence, rhythm, and hierarchy. We’ll touch upon western type history, anatomy, classification, and the language needed to to converse about type in a design context. We’ll pivot our viewpoints to see type from the perspectives of art, from the needs of legibility, as well as the geo-political, cultural, and economic connotations embodied in any given piece of lettering.
The sessions will be a combination of discussions, research, presentations, and design assignments. Regular out-of-class reading will be expected to be able to meaningfully engage in the conversations.
HARBOUR.SPACE UNIVERSITY
DATE: 19 Feb – 09 Mar, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
All rights reserved. 2018
COURSE OUTLINE
Session 6-10
Lectures & Discussions
- Cultural considerations and connotations
- What makes a typeface good?
- Familiarising with the contemporary type scene
Assignments
- Research and present the process behind an existing typeface
- Continue accumulating a type inspiration board
- Business card layout (print or digital)
Session 11-15
Lectures & Discussions
- Selecting the right typeface for the project
- Typographic layout basics: hierarchy, form, space, color
- Advanced typographic layout: index pages, heavy text, unique scenarios
- Considerations in print typography vs. web typography
Assignments
Index page layout for the inspiration board (print or digital)
Sessions 1-5
Lectures & Discussions
- What counts as a typeface?
- Learning to spot patterns
- Anatomy of a typeface
- How does type assist or detract from intended meaning?
- A brief history of western typography
Lectures & Discussions
Inspiration boards via type walks and internet hunts
Quizzes
Type Anatomy and Classification