Tech Heart
Harbour.Space University

All rights reserved. 2018

Partner & Head of Production at Elespacio

LUCAS ONOFRE

The Digital Advertising module will provide a hands-on training combining guest lectures by industry leaders and practical workshops covering digital marketing building blocks such as data-driven advertising, CRM, Social Media and Data Analytics.

In addition, students will learn how to manage complex projects leading the charge from minute-to-minute. Students will also gain deeper insights on how to successfully collaborate with creative teams by translating core business goals into tangible design briefs.

At the end of the module, students will be able to strategise, plan, and deliver comprehensive 360º digital advertising campaigns.

DIGITAL ADVERTISING
RESERVE MY SPOT

-Gain deeper understanding of digital marketing and advertising
-Learn how to use data to build creative messaging
-Learn how to translate business goals and requirements to a campaign strategy
-Acquire strategy and planning skills for advertising projects
-Learn design principles and be able to use them to interact with creative teams

DATE: 8 Jul - 28 Jul, 2019

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
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Session 1

Introduction to digital advertising

Session 2

Data Driven advertising

Session 3

Data-driven strategies

Session 5

Group presentations #1

Session 4

Creativity meets technology

Session 6

Social Media Advertising

Lucas is Partner and Head of Production at Elespacio, a digital creative agency with offices in Barcelona and Berlin. He works very closely with a team of strategists, creatives and developers to turn big ideas into forward thinking digital campaigns.

He has a strong digital marketing background with focuses on strategy, productivity, and a creative approach to management, combining both client-side and agency experience. Over the past 10 years he led high-profile projects for global clients such as Eurovision, Desigual, Nespresso, Google and Cirque du Soleil.

SKILLS:

- Digital marketing

- HTML5

- Leadership

- Web design

- Advertising

ABOUT LUCAS
HARBOUR.SPACE 

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so. 

HARBOUR.SPACE UNIVERSITY
SUBMIT

RESERVE MY SPOT

DIGITAL
ADVERTISING

DATE: 8 Jul – 28 Jul, 2019

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

JUAN MIGUEL
SANSINENEA

Founder & Director at Elespacio

Juan is the founding partner of Elespacio. He has a background in graphic design and has worked extensively with digital advertising campaigns since the Flash era, moving on to HTML5 and these days focusing on the Google Marketing Platform. He has played a key role in various successful data-driven projects for Elespacio´s global clients providing leadership, strategy and technical support to its creative team. His client legacy includes: Nespresso, Google, Pernod Ricard, Nestlé, Barceló Hotels and more.

ABOUT JUAN
BIBLIOGRAPHY

Partner & Creative Director at Elespacio

AGNIESZKA
SEKRETA

Agnieszka is the Creative Director at Elespacio where she leads creative efforts in advertising, web design, illustration, animation and video. She has worked with various marketing teams to increase brand affinity, awareness and sales for multiple lifestyle brands. She’s currently directing social media initiatives for Elespacio where she gets to explore new ways of communication and, last but not least, make things look pretty.

ABOUT AGNIESZKA
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