All rights reserved. 2018
LUCAS ONOFRE
The Digital Advertising module will provide a hands-on training combining guest lectures by industry leaders and practical workshops covering digital marketing building blocks such as data-driven advertising, CRM, Social Media and Data Analytics.
In addition, students will learn how to manage complex projects leading the charge from minute-to-minute. Students will also gain deeper insights on how to successfully collaborate with creative teams by translating core business goals into tangible design briefs.
At the end of the module, students will be able to strategise, plan, and deliver comprehensive 360º digital advertising campaigns.
DIGITAL ADVERTISING
-Gain deeper understanding of digital marketing and advertising
-Learn how to use data to build creative messaging
-Learn how to translate business goals and requirements to a campaign strategy
-Acquire strategy and planning skills for advertising projects
-Learn design principles and be able to use them to interact with creative teams
DATE: 8 Jul - 26 Jul, 2019
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
WHAT YOU WILL LEARN
COURSE OUTLINE
Session 1
Introduction to digital advertising
Session 2
Data Driven advertising
Session 3
Data-driven strategies
Session 5
Group presentations #1
Session 4
Creativity meets technology
Session 6
Social Media Advertising
Lucas is Partner and Head of Production at Elespacio, a digital creative agency with offices in Barcelona and Berlin. He works very closely with a team of strategists, creatives and developers to turn big ideas into forward thinking digital campaigns.
He has a strong digital marketing background with focuses on strategy, productivity, and a creative approach to management, combining both client-side and agency experience. Over the past 10 years he led high-profile projects for global clients such as Eurovision, Desigual, Nespresso, Google and Cirque du Soleil.
SKILLS:
- Digital marketing
- Online Marketing
- Online Advertising
- SEO
- Digital Strategy
ABOUT LUCAS
HARBOUR.SPACE
HARBOUR.SPACE UNIVERSITY
DIGITAL ADVERTISING
DATE: 8 Jul – 26 Jul, 2019
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
JUAN MIGUEL SANSINENEA
Juan is the founding partner of Elespacio. He has a background in graphic design and has worked extensively with digital advertising campaigns since the Flash era, moving on to HTML5 and these days focusing on the Google Marketing Platform. He has played a key role in various successful data-driven projects for Elespacio´s global clients providing leadership, strategy and technical support to its creative team. His client legacy includes: Nespresso, Google, Pernod Ricard, Nestlé, Barceló Hotels and more.
ABOUT JUAN
BIBLIOGRAPHY
AGNIESZKA SEKRETA
Agnieszka is the Creative Director at Elespacio where she leads creative efforts in advertising, web design, illustration, animation and video. She has worked with various marketing teams to increase brand affinity, awareness and sales for multiple lifestyle brands. She’s currently directing social media initiatives for Elespacio where she gets to explore new ways of communication and, last but not least, make things look pretty.
ABOUT AGNIESZKA
SKILLS:
- Online Advertising
- Digital Marketing
- Art Direction
- User Experience
- Corporate Identity
SKILLS:
- Graphic Design
- Art Direction
- Illustration
- Web Design
- Advertising
- Concept Development