SUBMIT
Tech Heart
Harbour.Space University

RESERVE MY SPOT

Senior C-Level professional of the online economy. More than 16 years of experience in the Online Economy.
Extensive experience in the managing and marketing development of online businesses:

• Strategy definition
• Markets analysis
• Investment, Merger & Acquisition analysis
• Product definition
• Monetization strategy
• Team development
• Marketing and communication strategy
• Mobile strategy

Large experience in the classified sector: jobs, real estate and e.commerce.

Investor in online business - JobisJob, Outvise, Rankrunner and advisor at Harbour.Space University and the marketplace Espaciodeco.

Complimentary to my professional roles, I'm also an associated teacher of online marketing and mobile strategy at ESIC Business School, The Valley Business School, and a regular speaker at conferences and workshops.

For achieving the course goals, we will have to go through different knowledge areas of the online economy:

 Macro trends that shape the digital economy

 The new consumer of the XXI Century - the super consumer

 Online business models - surviving in the freemium Era

 Online entrepreneurship - is so different versus starting a traditional business?

 Online analytics - the Era of Data… without measuring there is no possible improvement

 Searching for funding - what is the value of my idea

 Mobile revolution - evolving to the full connected consumer

 Singularity Era - when the fusion of the physical, digital and biological

After this course is complete, I will be more than happy if the students obtain a global knowledge of the online economy that allows them to analyse and take conclusions in front of digital business proposals and/or allows them to plane a new online business.

SKILLS:

- Social Media 

- Mobile Applications

- Mobile Marketing

- Business Analysis

- Business Strategy

- New Business Development 

- Innovation

- Creative Strategy

- Internet Strategy 

- Internet Product Development

- Public Speaking

- Sales Management

- Product Marketing

- Marketing Management

- Digital Strategy

- Sales

DATE: 2 - 13 Oct, 2017

DURATION: 2 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
ABOUT CHRISTIAN
HARBOUR.SPACE 
DIGITAL DISRUPTION: 
REDEFINING BUSINESSES

How can the digital economy become your ally when disrupting an economical sector?

During this module of two weeks we will go through the main pillars of online marketing and how we can approach them when starting a business.

So, we will dedicate time to:
- Discovering the basics of online marketing
- Going through the trends that are shaping the future of online marketing
- Building the online value chain
- Measuring of online marketing initiatives
- The consumer of the XXI Century 

- The Super Consumer
- The GIG/ Sharing Economy
- The Value of Data - The “gold” of the XXI Century
- How the 4th Industrial Revolution is shaping the online economy
- Mobile marketing - the marketing of the new generations

The programme will be completed with practical sessions - going into detail with specific real cases (sometimes explained by the entrepreneurs of said cases)

CHRISTIAN

PALAU

RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so. 

HARBOUR.SPACE UNIVERSITY

DATE: 2 – 13 Oct, 2017

DURATION:  2 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

COURSE OUTLINE

Session 1

A. Course Introduction

 Structure of the course

 Evaluation method + cases presentation

B. Introduction to the online ecosystem

 Main change in the last 20 years

 Fundamentals of the online economy

 Digital Value Chain

Session 3

A. Online Business Models (part2)

 What is a business model

 WHY, HOW, WHAT Methodology

 Types of online business models

 Definition of targets

 Definition of monetisation model

 Mobile business models

B. Case session 1

 Dormitum - How an offline business located in a small village, thanks to the Internet, sells to Russia mattress of more than 6000€

 Speaker: Pere Puigvert (CEO)

SHOW MORE

Session 2

A. Online Business Models (part1)

 What is a business model

 WHY, HOW, WHAT Methodology

 Definition of targets

 Definition of monetisation model

• Mobile business models

Session 4

A. Case session 2

 Community - How to pivot a business to find your space in the market

 Speaker: Francesc Sanz (CEO & Founder)

B. Case session 3

 F.C Barcelona - How a football team uses the online channel to engage and develop business

 Speaker: Joaquim Cardona (Digital Consultant & Head of Digital Business at FCB 2013-2016)

BIBLIOGRAPHY
DIGITAL
DISRUPTION:
REDEFINING
BUSINESSES
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