RESERVE MY SPOT
Senior C-Level professional of the online economy. More than 16 years of experience in the Online Economy.
Extensive experience in the managing and marketing development of online businesses:
• Strategy definition
• Markets analysis
• Investment, Merger & Acquisition analysis
• Product definition
• Monetization strategy
• Team development
• Marketing and communication strategy
• Mobile strategy
Large experience in the classified sector: jobs, real estate and e.commerce.
Investor in online business - JobisJob, Outvise, Rankrunner and advisor at Harbour.Space University and the marketplace Espaciodeco.
Complimentary to my professional roles, I'm also an associated teacher of online marketing and mobile strategy at ESIC Business School, The Valley Business School, and a regular speaker at conferences and workshops.
For achieving the course goals, we will have to go through different knowledge areas of the online economy:
• Macro trends that shape the digital economy
• The new consumer of the XXI Century - the super consumer
• Online business models - surviving in the freemium Era
• Online entrepreneurship - is so different versus starting a traditional business?
• Online analytics - the Era of Data… without measuring there is no possible improvement
• Searching for funding - what is the value of my idea
• Mobile revolution - evolving to the full connected consumer
• Singularity Era - when the fusion of the physical, digital and biological
After this course is complete, I will be more than happy if the students obtain a global knowledge of the online economy that allows them to analyse and take conclusions in front of digital business proposals and/or allows them to plane a new online business.
SKILLS:
- Social Media
- Mobile Applications
- Mobile Marketing
- Business Analysis
- Business Strategy
- New Business Development
- Innovation
- Creative Strategy
- Internet Strategy
- Internet Product Development
- Public Speaking
- Sales Management
- Product Marketing
- Marketing Management
- Digital Strategy
- Sales
DATE: 2 - 13 Oct, 2017
DURATION: 2 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
WHAT YOU WILL LEARN
ABOUT CHRISTIANHARBOUR.SPACE 
DIGITAL DISRUPTION: REDEFINING BUSINESSES
How can the digital economy become your ally when disrupting an economical sector?
During this module of two weeks we will go through the main pillars of online marketing and how we can approach them when starting a business.
So, we will dedicate time to:
- Discovering the basics of online marketing
- Going through the trends that are shaping the future of online marketing
- Building the online value chain
- Measuring of online marketing initiatives
- The consumer of the XXI Century
- The Super Consumer
- The GIG/ Sharing Economy
- The Value of Data - The “gold” of the XXI Century
- How the 4th Industrial Revolution is shaping the online economy
- Mobile marketing - the marketing of the new generations
The programme will be completed with practical sessions - going into detail with specific real cases (sometimes explained by the entrepreneurs of said cases)
CHRISTIANPALAU
HARBOUR.SPACE UNIVERSITY
DATE: 2 – 13 Oct, 2017
DURATION: 2 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
COURSE OUTLINESession 1
A. Course Introduction
• Structure of the course
• Evaluation method + cases presentation
B. Introduction to the online ecosystem
• Main change in the last 20 years
• Fundamentals of the online economy
• Digital Value Chain
Session 3
A. Online Business Models (part2)
• What is a business model
• WHY, HOW, WHAT Methodology
• Types of online business models
• Definition of targets
• Definition of monetisation model
• Mobile business models
B. Case session 1
• Dormitum - How an offline business located in a small village, thanks to the Internet, sells to Russia mattress of more than 6000€
• Speaker: Pere Puigvert (CEO)
Session 2
A. Online Business Models (part1)
• What is a business model
• WHY, HOW, WHAT Methodology
• Definition of targets
• Definition of monetisation model
• Mobile business models
Session 4
A. Case session 2
• Community - How to pivot a business to find your space in the market
• Speaker: Francesc Sanz (CEO & Founder)
B. Case session 3
• F.C Barcelona - How a football team uses the online channel to engage and develop business
• Speaker: Joaquim Cardona (Digital Consultant & Head of Digital Business at FCB 2013-2016)
BIBLIOGRAPHY
DIGITAL
DISRUPTION:
REDEFINING
BUSINESSES