RESERVE MY SPOT

Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in social media, content marketing and influence marketing. In her 15+ years’ experience in e commerce and digital media, with the last eleven focused in social media, she has worked with well-known brands including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Skype. Stephanie’s teams have been honored with social media industry awards including a WOMMIE award, a PRNews Platinum award, and an OMMA award.

Stephanie previously worked for PR and social media agencies Kaplow PR and Converseon. She has also been a management strategy consultant in the retail practices as Price water house Coopers and at LakeWest Group, a boutique retail consultancy.

Stephanie is also an adjunct faculty member at Loyola University’s Quinlan School of Business, where she is the Academic Director of the Digital Marketing Strategy certificate program, and an adjunct faculty member at The New School/Parsons School

Stephanie holds an MBA in Marketing and Strategic Planning from the University of Illinois at Chicago. She blogs about social media on the Crackerjack Marketing blog and is a prolific 

Stephanie resides in Chicago with her husband and son.

• Deepen understanding of the concepts involved in digital marketing

• Learn how to create effective social media and content marketing campaigns, including process development and measurement

• Develop an understanding of the lead generation and marketing automation process from start to finish

• Understand digital advertising platforms, including Google AdWords, Taboola, Outbrain, and more

• Learn how to develop and maintain a personal brand

SKILLS:

- Social Media Marketing

- Influence Marketing and Influencer/Blogger Programs  Development

- Blogging, Content Creation & Inbound Marketing

- Social Media Listening & Buzz Monitoring

- Digital Marketing & Integrated Marketing

- Branding & Brand Voice Development

- Market Research & Competitive Analysis

- Marketing to Tweens & Teens

- Marketing to Parents

- Tech Marketing (B2B and B2C)

- Social Media Marketing Training

- Public & Corporate Speaking

DATE: 31 July - 18 Aug, 2017

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN

ABOUT STEPHANIE

HARBOUR.SPACE 

DIGITAL MARKETING 2.0

Take your marketing efforts to this next level with this advanced course in digital marketing. Ideal for advanced graduate-level students, this course will cover digital tactics including digital campaigns, lead generation, email marketing, AI and chatbots, and various forms of digital advertising. Course projects will be aimed at assisting in students’ development of their capstone project/product.

STEPHANIE 

SCHWAB

CEO, Crackerjack Marketing, Social Media

HARBOUR.SPACE UNIVERSITY

DATE: 31 July –18 Aug, 2017

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

DIGITAL
MARKETING 2.0

COURSE OUTLINE

BIBLIOGRAPHY

Known
by Mark W. Schaefer