SUBMIT
Tech Heart
Harbour.Space University

RESERVE MY SPOT

Stephanie Schwab is the Co-Director of Harbour.Space’s Digital Marketing programme. She is the CEO of Crackerjack Marketing, a digital marketing agency specialising in social media, content marketing and influence marketing. In her 15+ years’ experience in ecommerce and digital media, with the last 11 focused in social media, she has worked with well-known brands including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. Stephanie’s teams have been honoured with social media industry awards including a Ragan PR Daily award, a WOMMIE award, a PRNews Platinum award, and an OMMA award.

Stephanie previously worked for PR and social media agencies Kaplow PR and Converseon. She has been a management strategy consultant in the retail practices as PricewaterhouseCoopers and at LakeWest Group, a boutique retail consultancy.

Stephanie is also an adjunct faculty member at Loyola University’s Quinlan School of Business in Chicago, and The New School/Parsons School in New York.

Stephanie holds an MBA in Marketing and Strategic Planning from the University of Illinois at Chicago. She blogs about social media on the Crackerjack Marketing blog and is a prolific Twitter user; follow her @stephanies. Stephanie resides in Chicago with her husband and son.

Acquire an overall understanding of the fundamental concepts involved in digital marketing

Create a WordPress website and blog

Learn how to manage and write for a business blog

Learn how to create effective social media strategies for varying platforms, demographics and consumer behaviours

Acquire the knowledge and skills to be able to create a basic lead magnet and email funnel

SKILLS:

- Social Media Marketing

- Online Marketing

- Digital Marketing

- Digital Strategy

- Social Media

- Integrated Marketing

- Entrepreneurship

- Social Media Measurement

DATE: 5 Nov - 23 Nov, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

BIBLIOGRAPHY
HARBOUR.SPACE 

Digital media has enormous potential to elevate any brand and business. In this class, we’ll deepen content strategy into digital marketing strategy and add knowledge of various digital tactics, including business blogging, organic social media, social media listening, digital promotions and campaigns, and social media measurement.

RESERVE MY SPOT
WHAT YOU WILL LEARN
ABOUT STEPHANIE

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE:  5 Nov - 23 Nov, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

DIGITAL MARKETING 
CONCEPTS 1.0
DIGITAL 
MARKETING 
CONCEPTS 1.0
STEPHANIE
SCHWAB
COURSE OUTLINE

Session 1

Past, present & future of Digital Marketing
WordPress project intro/assignment,
Website/Blog

Session 2

Digital marketing strategy & planning

Session 3

Blogging for business
Blog project intro/assignment

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Session 4

Anatomy of a blog post
Search engine optimisation for blogs

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