SUBMIT
Tech Heart
Harbour.Space University

RESERVE MY SPOT

Jan Koerting is currently leading the media execution & strategy for Cisco UK and Ireland. Originally from Germany, Jan started working in e-commerce during his time in university which then led him into a career in digital media and marketing despite his academic background in urban planning. Before joining Cisco he was a global media planner at Mediacom London where he worked with clients such as Shell, Volkswagen, Dell and Beats by Dre.

• The objective of this course is to gain a comprehensive understanding of the planning and buying circle for paid media across all digital channels

• The course will lay the foundation to help develop paid media strategies, to be able to buy media across multiple digital media channels, to understand the role of media within digital marketing and to be able to evaluate and assess end to end execution processes

• Whether the student is interested in working for a media or creative agency, seeking a career in digital marketing or simply wants to advertise his or her own product, this course will provide the skill sets they need to run an end to end paid media campaign

• In week 1 and 2 the classes will be held as seminars, which require the students to be active and participatory (presentations and problem based learning). In the 3rd week the students will need to apply the learnings to develop an end to end paid media strategy (including final presentation)

SKILLS:

- Strategy

Mentoring

Team building

- Architecture

- E-commerce

- Digital Marketing

DATE: 21 Aug - 8 Sept, 2017

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT JAN
BIBLIOGRAPHY
HARBOUR.SPACE 

DIGITAL MEDIA PLANNING AND BUYING

Digital media has become a core pillar of every marketing department. To define clear and sophisticated media strategies is crucial to every successful business. The industry is in need of talent that understands the technical requirements but are also capable of driving business focused media strategies. This course will provide the students with a depth of knowledge on digital media planning and buying solutions. Whilst also focusing on business driven digital media and marketing strategy development.

JAN KOERTING
RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 21 Aug – 8 Sept, 2017

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

DIGITAL MEDIA PLANNING AND BUYING

Session 1

Landscape of digital media channels

Session 2

Programmatic media buying

Session 3

Paid social media, Paid Search, SEO, Display media

Session 4

Life-cycle of digital paid media campaign / Planning – Execution – Reporting

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