INTRO TO DIGITAL MARKETING & CONTENT MARKETING
CARLA JOHNSON
We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.
Combinatorics and graph theory lay at the heart of discrete mathematics and computer science. In the course, we begin with a brief review of the fundamentals of combinatorics---counting, permutations, binomial coefficients, and the pigeonhole principle---and then devote most of the course to the fundamentals of graph theory. We cover the most common definitions and ideas of graph theory, proving important theorems and introducing important algorithms, but mostly aiming to simply establish the common language of discrete mathematics and computer science.
Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently recognised as a marketing leader, Carla regularly challenges conventional thinking
An internationally recognised speaker, author and marketing expert, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
• Understand the relationship between digital business transformation, digital marketing, content marketing and how each contributes to business success
• Upon completion of the course, students will understand overall content marketing strategy and planning, be ready to start up a blog, understand the content of the blog, blog mechanics and how to measure the impact of their online content
SKILLS:
- Content Strategy
- Corporate Communications
- Strategic Communications
- Marketing Communications
- Online Marketing
- Copywriting
- Social Media Marketing
ABOUT CARLA
HARBOUR.SPACE WHAT YOU WILL LEARN
DATE: 15 Oct - 26 Oct, 2018
DURATION: 2 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
HARBOUR.SPACE UNIVERSITY
RESERVE MY SPOT
DATE: 15 Oct - 26 Oct, 2018
DURATION: 2 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
All rights reserved. 2018
COURSE OUTLINESession 1
Direct marketing intro: Impacting business success through digital transformation
Session 4
Guest speaker: Robert Rose – how to build audiences
Session 3
Content marketing strategy and planning. Planning assignments and final project assignments
Session 2
Digital marketing model: Moving from product promoters to media publishers through content marketing
INTRO TO DIGITAL MARKETING & CONTENT MARKETING
BIBLIOGRAPHYWhy is there such an emphasis on digital marketing in business today? How has digital marketing changed the relationship between customers and businesses? What’s the relationship between digital marketing and content marketing?
These are the foundational questions we’ll dig into during this two-week session. Course projects may become a building block for students’ Capstone Project/product
This course is required for all digital marketing students, both graduate and undergraduate
Why is there such an emphasis on digital marketing in business today? How has digital marketing changed the relationship between customers and businesses? What’s the relationship between digital marketing and content marketing?
These are the foundational questions we’ll dig into during this two-week session.Course projects may become a building block for students’ Capstone Project/product
This course is required for all digital marketing students, both graduate and undergraduate